/* ---------- avis : visages ---------- */
.rb-top{display:flex;align-items:center;gap:12px;margin-bottom:12px}
.rb-av{flex:none;width:46px;height:46px;border-radius:50%;object-fit:cover;background:#2a2a2d;display:grid;place-items:center;color:#6b6b70;font-family:var(--serif);font-size:30px;line-height:1;box-shadow:0 0 0 2px rgba(255,212,0,.35)}
img.rb-av{display:block}
.rb-top .rb-stars{margin:0}

/* ---------- pied de page : bloc jaune, mot-marque géant ---------- */
footer.foot{background:var(--y);color:#0a0a0a;border-top:0;margin-top:clamp(60px,8vw,120px);border-radius:clamp(28px,4vw,60px) clamp(28px,4vw,60px) 0 0;overflow:hidden;position:relative;font-size:15px}
.foot a{color:inherit}
.foot-top{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding:30px 24px 0}
.foot-live{display:inline-flex;align-items:center;gap:10px;font-size:12px;letter-spacing:.14em;text-transform:uppercase}
.foot-live i{width:9px;height:9px;border-radius:50%;background:#0a0a0a;animation:blink 1.6s ease-in-out infinite}
@keyframes blink{50%{opacity:.2}}
.foot-cta{padding:clamp(48px,7vw,104px) 24px 28px;display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(24px,4vw,64px);align-items:end}
.foot-title{color:#0a0a0a;font-weight:700;font-size:clamp(38px,6.2vw,92px);line-height:.96;letter-spacing:-.04em;max-width:13ch}
.foot-title em{color:#0a0a0a}
.foot-right{display:flex;flex-direction:column;gap:22px;align-items:flex-start}
.foot-right p{max-width:34ch;font-size:17px;line-height:1.5;color:rgba(10,10,10,.78)}
.foot-actions{display:flex;gap:12px;flex-wrap:wrap}
.foot .btn{background:#0a0a0a;color:var(--y);box-shadow:none}
.foot .btn:after{background:var(--y);color:#0a0a0a}
.foot .btn.ghost{background:transparent;color:#0a0a0a;border:0;box-shadow:inset 0 0 0 1.5px #0a0a0a}
.foot .btn.ghost:after{background:#0a0a0a;color:var(--y)}
.foot .btn:hover{box-shadow:0 14px 30px -10px rgba(0,0,0,.5)}
.foot-soc{display:flex;gap:10px}
.foot-soc a{width:48px;height:48px;border-radius:50%;display:grid;place-items:center;background:rgba(10,10,10,.1);transition:background .3s,color .3s,transform .4s var(--ease)}
.foot-soc a:hover{background:#0a0a0a;color:var(--y);transform:translateY(-4px) rotate(-6deg)}
.foot-soc svg{width:21px;height:21px}
.foot-word{font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-weight:800;letter-spacing:-.05em;line-height:.78;font-size:clamp(46px,11.3vw,215px);white-space:nowrap;text-align:center;color:#0a0a0a;opacity:1;overflow:hidden;padding:clamp(26px,4vw,60px) 0 0;user-select:none}
.foot-word b{color:#0a0a0a;font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:-.03em;font-size:1.06em}
.foot-word .fwc{display:inline-block;transform:translateY(105%);transition:transform .9s var(--ease);transition-delay:calc(var(--i)*28ms)}
.foot-word.in .fwc{transform:none}
.foot-grid{border-top:1px solid rgba(10,10,10,.2);margin-top:clamp(18px,2vw,30px);grid-template-columns:1.2fr 1fr 1fr 1.4fr}
.foot-h,.foot-grid h4{font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:rgba(10,10,10,.6);font-weight:500;margin-bottom:16px}
.foot-grid a,.foot-grid .fcol span{color:#0a0a0a;display:block;padding:4px 0;position:relative;width:fit-content}
.foot-grid a:after{content:"";position:absolute;left:0;right:0;bottom:1px;height:1.5px;background:#0a0a0a;transform:scaleX(0);transform-origin:right;transition:transform .4s var(--ease)}
.foot-grid a:hover:after{transform:scaleX(1);transform-origin:left}
.foot-grid .fbrand p{color:rgba(10,10,10,.75)}
.foot-grid .fbrand img{filter:brightness(0)}
.foot .fbase{border-top:1px solid rgba(10,10,10,.2);color:rgba(10,10,10,.75);font-size:12px;letter-spacing:.04em}
.foot .fbase a:hover{color:#0a0a0a}
@media(max-width:900px){.foot-cta{grid-template-columns:1fr}.foot-grid{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.foot-grid{grid-template-columns:1fr}.foot-word{font-size:13.4vw}}

/* ---------- coupes entre sections : bande de montage + entrée en scène ---------- */
.cut{position:relative;overflow:hidden;border-block:1px solid var(--line);height:56px;display:flex;align-items:center;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);user-select:none;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.cut-t{display:flex;gap:44px;white-space:nowrap;will-change:transform;padding-left:24px}
.cut-t span{display:inline-flex;align-items:center;gap:12px}
.cut-t b{color:var(--y);font-weight:500}
.cut-t i{width:7px;height:7px;border-radius:50%;background:#ff3b30;display:inline-block;animation:blink 1.2s infinite}
.cut:after{content:"";position:absolute;left:0;bottom:0;height:2px;width:100%;background:var(--y);transform:scaleX(var(--w,0));transform-origin:left;box-shadow:0 0 12px var(--y-glow)}
.sx>*{transform:translate3d(0,calc((1 - var(--e,1))*72px),0) scale(calc(.94 + .06*var(--e,1) - .025*var(--o,0)));opacity:calc(.1 + .9*var(--e,1) - .45*var(--o,0));transform-origin:50% 30%;will-change:transform,opacity}
.sx.nofx>*{transform:none;opacity:1;will-change:auto}
@media(prefers-reduced-motion:reduce){.sx>*{transform:none!important;opacity:1!important}.cut-t{transform:none!important}.foot-word .fwc{transform:none;transition:none}.foot-live i,.cut-t i{animation:none}}
@media(max-width:700px){.cut{height:46px;font-size:12px}.foot-actions .btn{width:100%}}

/* téléphone : secteur sans vidéo fournie = fond gris + point d'interrogation */
.screen.empty{background:#27272a!important}
.screen.empty:after{content:"?";position:absolute;inset:0;display:grid;place-items:center;font-family:var(--serif);font-style:italic;font-size:clamp(120px,14vw,200px);color:#4a4a50;z-index:1;pointer-events:none}

.foot-clock{margin-top:0;color:#0a0a0a;font-size:12px}
.foot-clock:before{display:none}
.at-foot .mbar{transform:translateY(130%)!important}
.btn.ghost:after{background:var(--y);color:#0a0a0a}
.foot .btn.ghost:after{background:#0a0a0a;color:var(--y)}
.phero h1 .y{color:var(--y)}

.vid video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;background:#000}
.vid-ph{background:#27272a;display:grid;place-items:center;align-content:center;gap:6px}
.vid-ph span{font-family:var(--serif);font-style:italic;font-size:140px;line-height:1;color:#4a4a50}
.vid-ph small{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#7a7a80}

/* ---------- plateformes : couleurs d'origine, logos, ouverture d'appli ---------- */
.roles{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:30px 0 8px}
.net{--b:#0a66c2;--bt:#70b5f9;position:relative;overflow:hidden;min-height:340px;border-radius:26px;border:1px solid color-mix(in srgb,var(--b) 45%,#1d1d20);background:linear-gradient(165deg,color-mix(in srgb,var(--b) 20%,#141416),#141416 62%);isolation:isolate;outline:none;cursor:pointer;transition:transform .5s var(--ease),border-color .4s,box-shadow .5s}
.net:hover,.net:focus-visible{transform:translateY(-6px);box-shadow:0 30px 60px -28px color-mix(in srgb,var(--b) 70%,transparent)}
.net-li{--b:#0a66c2;--bt:#70b5f9}
.net-ig{--b:#dd2a7b;--bt:#ff7aa8}
.net-tt{--b:#fe2c55;--bt:#25f4ee}
.net-body{position:relative;z-index:1;padding:28px;display:flex;flex-direction:column;align-items:flex-start;height:100%;min-height:340px}
.net-ico{position:relative;display:grid;place-items:center;width:76px;height:76px;border-radius:20px;color:#fff;margin-bottom:auto;box-shadow:0 16px 30px -12px color-mix(in srgb,var(--b) 80%,transparent)}
.net-ico svg{width:42px;height:42px;position:relative;z-index:1}
.net-li .net-ico{background:#0a66c2}
.net-ig .net-ico{background:radial-gradient(circle at 30% 107%,#fdf497 0%,#fdf497 5%,#fd5949 45%,#d6249f 60%,#285aeb 90%);border-radius:50%}
.net-tt .net-ico{background:#010101}
.net-k{font-family:var(--mono);font-style:normal;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--bt);margin:34px 0 10px;font-weight:500}
.net h4{font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-size:clamp(30px,3.2vw,42px);letter-spacing:-.035em;line-height:1;margin:0 0 12px;color:#fff}
.net p{font-size:16px;line-height:1.55;color:#d6d2c8;margin:0;max-width:30ch}
/* anneaux signature autour de l'icône */
.net-ring{position:absolute;inset:-6px;border-radius:26px;pointer-events:none}
.net-li .net-ring{border:2px solid #0a66c2;animation:liPing 2.4s ease-out infinite}
@keyframes liPing{0%{transform:scale(.92);opacity:.9}100%{transform:scale(1.55);opacity:0}}
.net-ig .net-ring{inset:-8px;border-radius:50%;padding:3px;background:conic-gradient(from 0deg,#feda75,#fa7e1e,#d62976,#962fbf,#4f5bd5,#feda75);-webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask-composite:exclude;animation:igSpin 3.2s linear infinite}
@keyframes igSpin{to{transform:rotate(360deg)}}
.net-tt .tt-c{animation:ttC 2.6s steps(1) infinite}
.net-tt .tt-r{animation:ttR 2.6s steps(1) infinite}
@keyframes ttC{0%,86%,100%{transform:translate(-1.2px,-.8px)}88%{transform:translate(-3px,1px)}92%{transform:translate(2px,-2px)}}
@keyframes ttR{0%,86%,100%{transform:translate(1.2px,.8px)}88%{transform:translate(3px,-1px)}92%{transform:translate(-2px,2px)}}
/* ouverture d'appli : la tuile grandit jusqu'à remplir la carte, le logo marque, puis le contenu apparaît */
.net-splash{position:absolute;inset:0;z-index:2;display:grid;place-items:center;pointer-events:none;visibility:hidden}
.net-li .net-splash{background:#0a66c2}
.net-ig .net-splash{background:radial-gradient(circle at 30% 107%,#fdf497 0%,#fdf497 5%,#fd5949 45%,#d6249f 60%,#285aeb 90%)}
.net-tt .net-splash{background:#010101}
.net-big{width:96px;height:96px;color:#fff;display:block}
.net-big svg{width:100%;height:100%}
.net.go .net-splash{visibility:visible;animation:appOpen 1.35s cubic-bezier(.7,0,.2,1) both}
.net.go .net-big{animation:logoPop 1.35s cubic-bezier(.2,.9,.2,1) both}
.net.go .net-body>*{animation:bodyIn .7s var(--ease) both}
.net.go .net-body>.net-ico{animation-delay:.9s}.net.go .net-k{animation-delay:1s}.net.go h4{animation-delay:1.08s}.net.go p{animation-delay:1.16s}
@keyframes appOpen{0%{clip-path:inset(calc(50% - 38px) calc(50% - 38px) calc(50% - 38px) calc(50% - 38px) round 20px);opacity:1}
  38%{clip-path:inset(0 0 0 0 round 0);opacity:1}
  72%{clip-path:inset(0 0 0 0 round 0);opacity:1}
  100%{clip-path:inset(0 0 0 0 round 0);opacity:0}}
@keyframes logoPop{0%{transform:scale(.4);opacity:0}30%{transform:scale(1.35);opacity:1}55%{transform:scale(1)}78%{transform:scale(1)}100%{transform:scale(1.8);opacity:0}}
@keyframes bodyIn{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}
.net:not(.go):not(.seen) .net-body>*{opacity:0}
@media(max-width:820px){.roles{grid-template-columns:1fr}.net,.net-body{min-height:260px}}
@media(prefers-reduced-motion:reduce){.net:not(.go):not(.seen) .net-body>*{opacity:1}.net.go .net-splash{display:none}.net-ring,.net-tt .tt-c,.net-tt .tt-r{animation:none}}

.sx.seg{transform:translate3d(0,calc((1 - var(--e,1))*56px),0) scale(calc(.965 + .035*var(--e,1)));opacity:calc(.15 + .85*var(--e,1) - .4*var(--o,0));transform-origin:50% 20%}
.sx.seg>*{transform:none;opacity:1;will-change:auto}
.sx.seg>.rv:not(.in){opacity:0;transform:translateY(36px)}
.seg + .cut,.cut + .seg{margin-top:0}
.cut{margin-block:clamp(10px,2vw,28px)}
.prose .roles{width:min(1120px,calc(100vw - 48px));position:relative;left:50%;transform:translateX(-50%)}
h2:has(+ .roles){text-align:center;max-width:none}

/* ---------- FAQ ---------- */
.faqx{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(32px,6vw,96px);align-items:start;margin-top:8px}
.faqx-l{position:sticky;top:120px}
.faqx-l h2{max-width:14ch}
.faqx-l .sub{margin:18px 0 22px;max-width:36ch}
.faqx-tabs{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:26px}
.ft{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;padding:9px 14px;border-radius:999px;border:1.5px solid var(--line);background:transparent;color:#cfcac0;cursor:pointer;display:inline-flex;gap:8px;align-items:center;transition:background .3s,color .3s,border-color .3s,transform .3s var(--ease)}
.ft small{font-size:11px;opacity:.6}
.ft:hover{border-color:var(--y);color:var(--y);transform:translateY(-2px)}
.ft.on{background:var(--y);color:#0a0a0a;border-color:var(--y)}
.fx{position:relative;border-bottom:1px solid var(--line);transition:background .4s}
.fx:before{content:"";position:absolute;left:0;top:-1px;height:2px;width:100%;background:var(--y);transform:scaleX(0);transform-origin:left;transition:transform .6s var(--ease)}
.fx.open:before,.fx:hover:before{transform:scaleX(1)}
.fx[hidden]{display:none}
.fx.pop{animation:fxPop .6s var(--ease) both;animation-delay:calc(var(--k,0)*55ms)}
@keyframes fxPop{from{opacity:0;transform:translateX(34px)}to{opacity:1;transform:none}}
.fx-q{all:unset;box-sizing:border-box;width:100%;display:grid;grid-template-columns:48px 1fr 36px;gap:12px;align-items:center;padding:24px 4px;cursor:pointer;color:var(--txt);font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-size:clamp(19px,1.8vw,24px);font-weight:700;letter-spacing:-.02em;line-height:1.15}
.fx-q:focus-visible{outline:3px solid var(--y);outline-offset:2px;border-radius:8px}
.fx-n{font-family:var(--mono);font-size:12px;color:var(--mute);letter-spacing:.1em;font-weight:500;transition:color .3s}
.fx-t{transition:transform .5s var(--ease),color .3s}
.fx:hover .fx-t,.fx.open .fx-t{transform:translateX(8px);color:var(--y)}
.fx.open .fx-n,.fx:hover .fx-n{color:var(--y)}
.fx-p{position:relative;width:36px;height:36px;border-radius:50%;border:1.5px solid var(--line);transition:transform .5s var(--ease),background .3s,border-color .3s}
.fx-p:before,.fx-p:after{content:"";position:absolute;left:50%;top:50%;width:14px;height:2px;margin:-1px 0 0 -7px;background:currentColor;transition:transform .5s var(--ease)}
.fx-p:after{transform:rotate(90deg)}
.fx.open .fx-p{transform:rotate(180deg);background:var(--y);border-color:var(--y);color:#0a0a0a}
.fx.open .fx-p:after{transform:rotate(0)}
.fx-a{display:grid;grid-template-rows:0fr;transition:grid-template-rows .55s var(--ease)}
.fx.open .fx-a{grid-template-rows:1fr}
.fx-a>div{overflow:hidden;padding:0 52px 0 60px}
.fx-a p{margin:0 0 26px;color:#d6d2c8;font-size:17px;line-height:1.65;max-width:58ch;opacity:0;transform:translateY(12px);transition:opacity .5s .12s,transform .6s .12s var(--ease)}
.fx.open .fx-a p{opacity:1;transform:none}
.fx-a b{color:#fff}
.fx-a a{color:var(--y);text-underline-offset:3px}
@media(max-width:900px){.faqx{grid-template-columns:1fr}.faqx-l{position:static}.fx-a>div{padding:0 8px 0 4px}.fx-q{grid-template-columns:34px 1fr 34px}}

/* ---------- moins de fondu, plus de mouvement ---------- */
.sx>*{opacity:calc(.6 + .4*var(--e,1) - .2*var(--o,0))}
.sx.seg{opacity:calc(.6 + .4*var(--e,1) - .2*var(--o,0))}
.hero>.hero-wall{opacity:.68}
.hero>.hero-wall:after{background:linear-gradient(90deg,#0a0a0a 6%,rgba(10,10,10,.58) 38%,rgba(10,10,10,.12) 76%,rgba(10,10,10,.34)),linear-gradient(#0a0a0a,rgba(10,10,10,0) 14%,rgba(10,10,10,0) 82%,#0a0a0a)}
.lt span{color:#b4b4b9}
.cut.big{height:auto;padding:clamp(10px,2vw,26px) 0;border-block:0;-webkit-mask-image:none;mask-image:none;font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-weight:800;font-size:clamp(54px,9.4vw,140px);letter-spacing:-.045em;line-height:1;text-transform:uppercase;color:#fff;overflow:hidden}
.cut.big .cut-t{gap:clamp(24px,3vw,48px);align-items:center}
.cut.big .o{color:transparent;-webkit-text-stroke:1.6px rgba(255,255,255,.55)}
.cut.big .f{color:var(--y)}
.cut.big .s{font-size:.42em;color:var(--y);animation:spinS 6s linear infinite;display:inline-block}
@keyframes spinS{to{transform:rotate(360deg)}}
.tilt{transition:transform .25s ease-out,box-shadow .4s;transform-style:preserve-3d;will-change:transform}
.btn.mag{transition:transform .25s ease-out}
@media(prefers-reduced-motion:reduce){.cut.big .s{animation:none}.fx.pop{animation:none}}
.fx-t{text-wrap:balance}
.uni-ch{transition:opacity .25s var(--ease),transform .7s var(--ease)}
.uni-ch.on{transition-delay:.22s}

/* ---------- fonds de hero ---------- */
.phero{position:relative;isolation:isolate}
.phero>*{position:relative;z-index:1}
.phero>.pbg,.sx>.pbg{position:absolute;z-index:0;top:-40px;bottom:-30px;left:calc(50% - 50vw);width:100vw;transform:none!important;opacity:1!important;overflow:hidden;pointer-events:none;-webkit-mask-image:linear-gradient(#000 78%,transparent);mask-image:linear-gradient(#000 78%,transparent)}
.pbg:before{content:"";position:absolute;inset:0;z-index:2;background:linear-gradient(90deg,#0a0a0a 10%,rgba(10,10,10,.55) 42%,rgba(10,10,10,0) 70%);pointer-events:none}
/* portfolio : éventail de six formats */
.pbg-fan{display:flex;align-items:center;justify-content:flex-end;gap:clamp(8px,1.2vw,18px);padding-right:max(24px,calc(50vw - 600px))}
.pf{position:relative;flex:none;width:clamp(100px,10.5vw,158px);aspect-ratio:9/16;border-radius:18px;overflow:hidden;background:#111;box-shadow:0 30px 60px -24px rgba(0,0,0,.8);transform:rotate(calc((var(--i) - 2.5)*3.2deg)) translateY(calc(var(--i)*-8px));animation:pfFloat 7s ease-in-out infinite alternate;animation-delay:calc(var(--i)*-1.1s)}
.pf video{width:100%;height:100%;object-fit:cover;display:block}
.pf-l{position:absolute;left:8px;bottom:8px;font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;background:var(--y);color:#0a0a0a;padding:5px 9px;border-radius:999px;font-weight:500}
@keyframes pfFloat{from{transform:rotate(calc((var(--i) - 2.5)*3.2deg)) translateY(calc(var(--i)*-8px + 10px))}to{transform:rotate(calc((var(--i) - 2.5)*2.2deg)) translateY(calc(var(--i)*-8px - 14px))}}
/* études de cas : vrais résultats */
.pbg-stats{display:grid;grid-template-columns:repeat(2,auto);gap:clamp(18px,3vw,44px) clamp(28px,5vw,80px);align-content:center;justify-content:end;padding-right:max(24px,calc(50vw - 600px))}
.bgs{animation:bgsF 6s ease-in-out infinite alternate;animation-delay:calc(var(--i)*-1.4s)}
.bgs b{display:block;font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-weight:800;font-size:clamp(34px,5vw,74px);letter-spacing:-.045em;line-height:1;color:transparent;-webkit-text-stroke:1.5px rgba(255,212,0,.85);white-space:nowrap}
.bgs:nth-child(odd) b{color:var(--y);-webkit-text-stroke:0}
.bgs span{display:block;margin-top:8px;font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:#b9b6ac}
@keyframes bgsF{from{transform:translateY(8px)}to{transform:translateY(-10px)}}
/* accompagnement : la méthode en quatre étapes */
.pbg-rail{display:flex;flex-direction:column;justify-content:center;gap:clamp(14px,2.4vw,30px);align-items:flex-start;padding-left:calc(100vw - max(24px,calc(50vw - 600px)) - 340px)}
.rs{display:flex;align-items:baseline;gap:18px;opacity:.35;animation:rsOn 8s linear infinite;animation-delay:calc(var(--i)*2s)}
.rs b{font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-weight:800;font-size:clamp(40px,5vw,72px);letter-spacing:-.045em;line-height:.9;color:transparent;-webkit-text-stroke:1.5px #fff}
.rs span{font-family:var(--mono);font-size:13px;letter-spacing:.16em;text-transform:uppercase;color:#fff}
@keyframes rsOn{0%,3%{opacity:.35;transform:translateX(0)}8%,22%{opacity:1;transform:translateX(-14px)}28%,100%{opacity:.35;transform:translateX(0)}}
.rs:nth-of-type(n) b{animation:rsB 8s linear infinite;animation-delay:calc(var(--i)*2s)}
@keyframes rsB{0%,3%{color:transparent;-webkit-text-stroke-color:#fff}8%,22%{color:var(--y);-webkit-text-stroke-color:var(--y)}28%,100%{color:transparent;-webkit-text-stroke-color:#fff}}
.rail-l{position:absolute;right:max(24px,calc(50vw - 600px));top:12%;bottom:12%;width:2px;background:linear-gradient(var(--line),var(--line))}
.rail-d{position:absolute;right:calc(max(24px,calc(50vw - 600px)) - 4px);width:10px;height:10px;border-radius:50%;background:var(--y);box-shadow:0 0 18px var(--y);animation:railD 8s linear infinite}
@keyframes railD{0%{top:12%}100%{top:88%}}
/* contact : les chemins d'action */
.pbg-chan{display:flex;flex-direction:column;justify-content:center;align-items:flex-end;gap:14px;padding-right:max(24px,calc(50vw - 600px))}
.ch{display:flex;align-items:center;gap:16px;min-width:300px;padding:16px 22px 16px 16px;border-radius:22px;background:rgba(24,24,26,.9);border:1px solid var(--line);animation:chIn 5s ease-in-out infinite alternate;animation-delay:calc(var(--i)*-1.2s)}
.ch:nth-child(2){margin-right:34px}.ch:nth-child(3){margin-right:12px}
.ch-i{position:relative;display:grid;place-items:center;width:54px;height:54px;border-radius:50%;color:#fff}
.ch-i svg{width:26px;height:26px}
.ch-wa .ch-i{background:#25d366}.ch-ml .ch-i{background:#3b3b40}.ch-cal .ch-i{background:var(--y);color:#0a0a0a}
.ch-i:after{content:"";position:absolute;inset:0;border-radius:50%;border:2px solid currentColor;opacity:0;animation:chPing 2.2s ease-out infinite;animation-delay:calc(var(--i)*.5s)}
.ch-wa .ch-i:after{border-color:#25d366}.ch-ml .ch-i:after{border-color:#9a9aa0}.ch-cal .ch-i:after{border-color:var(--y)}
.ch-t b{display:block;font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-size:20px;letter-spacing:-.02em;color:#fff}
.ch-t small{display:block;font-size:13px;color:#b9b6ac;margin-top:2px}
@keyframes chPing{0%{transform:scale(1);opacity:.8}100%{transform:scale(1.7);opacity:0}}
@keyframes chIn{from{transform:translateX(10px)}to{transform:translateX(-8px)}}
/* blog : sujets en suspension */
.pbg-topics .tp{position:absolute;font-family:var(--mono);font-size:13px;letter-spacing:.08em;text-transform:uppercase;padding:10px 16px;border-radius:999px;border:1.5px solid rgba(255,212,0,.5);color:var(--y);background:rgba(255,212,0,.06);animation:tpF 7s ease-in-out infinite alternate;animation-delay:calc(var(--i)*-1.3s);white-space:nowrap}
.pbg-topics .tp:nth-child(1){right:22%;top:14%}.pbg-topics .tp:nth-child(2){right:10%;top:30%}.pbg-topics .tp:nth-child(3){right:30%;top:42%}
.pbg-topics .tp:nth-child(4){right:6%;top:52%}.pbg-topics .tp:nth-child(5){right:20%;top:66%}.pbg-topics .tp:nth-child(6){right:34%;top:22%}
.pbg-topics .tp:nth-child(7){right:12%;top:78%}.pbg-topics .tp:nth-child(8){right:30%;top:82%}.pbg-topics .tp:nth-child(9){right:3%;top:10%}
@keyframes tpF{from{transform:translate(0,10px) rotate(-2deg)}to{transform:translate(-16px,-14px) rotate(2deg)}}
/* articles et cas : cadres vidéo qui défilent */
.pbg-film{display:flex;justify-content:flex-end;gap:18px;padding-right:max(24px,calc(50vw - 600px))}
.fl{display:flex;flex-direction:column;gap:18px;animation:flUp 26s linear infinite}
.fl2{margin-top:-90px;animation-duration:34s}
.fl i{display:block;width:clamp(90px,9vw,130px);aspect-ratio:9/16;border-radius:16px;border:1.5px solid rgba(255,212,0,.45);background:linear-gradient(160deg,rgba(255,212,0,.1),rgba(255,212,0,0) 60%);flex:none}
@keyframes flUp{from{transform:translateY(0)}to{transform:translateY(-50%)}}
@media(max-width:820px){.pbg{opacity:.45!important}.pbg:before{background:linear-gradient(90deg,#0a0a0a 20%,rgba(10,10,10,.4))}.pbg-rail{padding-left:40%}.pbg-chan .ch{min-width:0}.pbg-stats{justify-content:end;grid-template-columns:auto}}
@media(prefers-reduced-motion:reduce){.pf,.bgs,.rs,.rs b,.rail-d,.ch,.ch-i:after,.tp,.fl{animation:none}.rs{opacity:1}}
/* réglages fonds de hero */
.pbg-fan{padding-right:max(24px,calc(50vw - 590px))}
.pf{width:clamp(84px,7.1vw,106px)}
.pbg-fan:before,.pbg-stats:before{background:linear-gradient(90deg,#0a0a0a 28%,rgba(10,10,10,.82) 50%,rgba(10,10,10,0) 74%)}
.pbg-stats{grid-template-columns:1fr;justify-content:stretch;padding-left:56%;padding-right:24px;gap:clamp(14px,2vw,26px)}
.bgs b{font-size:clamp(34px,4.2vw,62px)}
.pbg-stats{padding-left:57vw}
.pbg-stats:before{background:linear-gradient(90deg,#0a0a0a 22%,rgba(10,10,10,.65) 42%,rgba(10,10,10,0) 54%)}

/* ---------- avis : citations ---------- */
.ribbon{background:none;border:0;padding:clamp(28px,4vw,56px) 0 clamp(8px,2vw,20px)!important;-webkit-mask-image:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent);mask-image:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent)}
.ribbon-t{gap:0;animation-duration:90s;align-items:stretch}
.ribbon .rb-card{position:relative;width:min(560px,86vw);background:none;border:0;border-radius:0;padding:6px clamp(28px,3.4vw,56px) 6px;border-left:1px solid var(--line);display:flex;flex-direction:column;justify-content:flex-start;gap:0}
.vx-q{position:absolute;left:clamp(22px,2.6vw,44px);top:-34px;font-family:var(--serif);font-style:italic;font-size:150px;line-height:1;color:var(--y);opacity:.95;pointer-events:none}
.vx-p{margin:44px 0 0;font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(30px,3.2vw,46px);line-height:1.04;letter-spacing:-.015em;color:#fff;text-wrap:balance;transition:color .35s}
.ribbon .rb-card:hover .vx-p{color:var(--y)}
.vx-r{margin:18px 0 0;font-size:15.5px;line-height:1.55;color:#bdb9ae;max-width:46ch}
.vx-w{margin-top:auto;padding-top:24px;display:flex;align-items:center;gap:12px;font-size:14px}
.vx-av{width:44px;height:44px;border-radius:50%;object-fit:cover;box-shadow:0 0 0 2px var(--y)}
.vx-w span:not(.vx-s){display:block}
.vx-w b{display:block;font-family:var(--mono);font-weight:500;font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:#fff}
.vx-w i{display:block;font-style:normal;font-size:13.5px;color:#9b978c;margin-top:3px}
.vx-s{margin-left:auto;color:var(--y);font-size:13px;letter-spacing:.14em;white-space:nowrap}
/* bande des clients : grands noms, contour puis plein */
.logos{padding:clamp(18px,3vw,36px) 0!important;border-block:1px solid var(--line)}
.lt{gap:clamp(28px,3.4vw,54px);animation-direction:reverse;animation-duration:46s;align-items:center}
.lt span{font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-weight:800;font-size:clamp(30px,3.8vw,54px);letter-spacing:-.04em;text-transform:uppercase;color:transparent;-webkit-text-stroke:1.4px rgba(255,255,255,.5);display:inline-flex;align-items:center;gap:clamp(28px,3.4vw,54px);transition:color .3s,-webkit-text-stroke-color .3s}
.lt span:nth-child(even){color:#f4f1ea;-webkit-text-stroke:0}
.lt span:after{content:"✦";font-size:.36em;color:var(--y);-webkit-text-stroke:0}
.lt span:hover{color:var(--y);-webkit-text-stroke-color:var(--y)}
@media(max-width:700px){.vx-q{font-size:110px;top:-24px}.vx-p{margin-top:34px}}
.ribbon{position:relative;z-index:2}
section.ribbon{padding-top:clamp(52px,5vw,72px)!important;padding-bottom:clamp(14px,2vw,24px)!important}
.ribbon-t{-webkit-mask-image:none!important;mask-image:none!important}

/* interview 2 : titre + texte à droite, comme la 1re */
.spot-ttl{font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(30px,3.2vw,46px);line-height:1.04;letter-spacing:-.015em;margin:14px 0 0;color:#fff}
.spot-ttl em{color:var(--y);font-style:italic}
.spot-sub{margin:18px 0 0;font-size:16px;line-height:1.55;color:#bdb9ae;max-width:44ch}
.fbrand .wv i{color:inherit!important;animation:none!important;transform:none!important;opacity:1!important}

/* cibles tactiles >= 40 px (leçon 13 : on garde ce qui sert la conversion) */
.btn{min-height:44px}
.ft{min-height:40px}
.uni-dot{position:relative}
.uni-dot:after{content:"";position:absolute;inset:-18px -4px}


/* 1 h par semaine : l'unité est lisible, "par semaine" a sa propre ligne */
.mt-you b{display:block;margin-top:18px}
.mt-you .mt-per{display:block;font-family:Inter,"Inter F",sans-serif;font-size:19px;font-weight:600;letter-spacing:0;color:var(--txt);margin-top:12px}

/* ---------- footer animé ---------- */
.foot-marq{overflow:hidden;margin:30px -2% 14px;border-block:1.5px solid #0a0a0a;padding:11px 0;transform:rotate(-1.4deg);background:#0a0a0a;color:var(--y)}
.foot-marq-t{display:flex;width:max-content;animation:fmq 30s linear infinite;font-family:var(--mono);font-size:13px;letter-spacing:.22em;text-transform:uppercase;font-weight:500;white-space:nowrap}
.foot-marq-t span{display:inline-flex;align-items:center;gap:30px;padding-right:30px}
.foot-marq-t span:after{content:"✦"}
.foot-marq:hover .foot-marq-t{animation-play-state:paused}
@keyframes fmq{to{transform:translateX(-50%)}}
.foot-word .fwc{transform:translateY(112%) rotate(9deg);transform-origin:0 100%;transition:transform 1.05s cubic-bezier(.2,1.25,.3,1);transition-delay:calc(var(--i)*45ms)}
.foot-word.in .fwc{transform:none}
.foot-word.in b .fwc{animation:fwave 5s ease-in-out infinite;animation-delay:calc(1.8s + var(--i)*110ms)}
@keyframes fwave{0%,100%{transform:none}50%{transform:translateY(-5%)}}
.foot-word.in .fwc:hover{animation:none;transform:translateY(-8%) rotate(-2deg);transition-delay:0s;transition-duration:.3s}
.foot .foot-top,.foot .fbrand,.foot .fcol,.foot .fbase,.foot .foot-marq{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.foot .foot-marq{transform:translateY(28px) rotate(-1.4deg)}
.foot.in .foot-top,.foot.in .fbrand,.foot.in .fcol,.foot.in .fbase{opacity:1;transform:none}
.foot.in .foot-marq{opacity:1;transform:rotate(-1.4deg)}
.foot.in .foot-marq{transition-delay:.15s}.foot.in .fbrand{transition-delay:.55s}.foot.in .fcol:nth-of-type(1){transition-delay:.68s}.foot.in .fcol:nth-of-type(2){transition-delay:.8s}.foot.in .fcol:nth-of-type(3){transition-delay:.92s}.foot.in .fbase{transition-delay:1.05s}
.foot .foot-soc a{opacity:0;transform:scale(.4) rotate(-20deg);transition:opacity .5s,transform .7s cubic-bezier(.2,1.5,.3,1),background .3s,color .3s}
.foot.in .foot-soc a{opacity:1;transform:none}
.foot.in .foot-soc a:nth-child(2){transition-delay:.15s}.foot.in .foot-soc a:nth-child(3){transition-delay:.25s}.foot.in .foot-soc a:nth-child(4){transition-delay:.35s}
.foot.in .foot-soc a:hover{transform:translateY(-4px) rotate(-6deg);transition-delay:0s}
@media(prefers-reduced-motion:reduce){.foot-marq-t,.foot-word.in b .fwc{animation:none}.foot .foot-top,.foot .fbrand,.foot .fcol,.foot .fbase,.foot .foot-soc a{opacity:1;transform:none}.foot .foot-marq{opacity:1;transform:rotate(-1.4deg)}}

#perimetre .kk{display:block;text-align:center}

/* ---------- correctifs du 28/10 (titres, barre des secteurs, avis au-dessus de Julie, bandeau 1 h) ---------- */
/* titres : la ligne en italique serif (.y) ne remonte plus sur la ligne du dessus, et les jambages (j, g) ne sont plus coupés */
h2{line-height:1.12}
h2 .y{line-height:1.05;display:inline}
h2 .wd{padding-bottom:.3em;margin-bottom:-.3em}
h2 .y .wd{padding-top:.04em}
#univers h2,#resultats h2{padding-bottom:.12em}
/* barre des secteurs, juste sous le haut de page */
.secbar{padding:20px 0 6px}
.secbar-in{display:flex;flex-wrap:wrap;align-items:center;gap:12px 28px}
.secbar-k{font-family:var(--mono);font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute)}
.secbar-l{display:flex;flex-wrap:wrap;gap:8px 10px;list-style:none;margin:0;padding:0}
.secbar-l li{border:1px solid var(--line);border-radius:999px;padding:9px 16px;font-weight:600;font-size:15px;line-height:1.2}
.secbar-l li small{display:block;font-size:12px;font-weight:500;color:var(--y);margin-top:2px}
/* avis Google : bandeau défilant juste au-dessus du carrousel de Julie */
.ribbon-in{margin:0 0 28px;padding:0!important}
/* « 1 h par semaine » : bandeau fort, remplace le doublon des 4 étapes */
.band1h{padding:40px 0}
.b1h{border:1px solid var(--line);border-radius:20px;padding:clamp(28px,4vw,52px);display:grid;gap:12px}
.b1h-t{margin:0;font-size:clamp(34px,5.4vw,72px);font-weight:800;letter-spacing:-.03em;line-height:1.05}
.b1h-t b{color:var(--y)}
.b1h-t span{font-family:var(--serif);font-style:italic;font-weight:400}
.b1h-s{margin:0;max-width:60ch;color:var(--mute)}


@media(hover:none),(max-width:1000px){
.screen video,.hw-t video,.xp-vid video,.tile video,.uni-v,.reel video,.pf video,.case .mv video{pointer-events:none!important;touch-action:pan-y}
}
/* cadrage des visages, toutes tailles d'écran (audit du 28/10 : centre des visages mesuré sur 16 images de chaque vidéo) */
.case .mv video,.case .mv img{object-position:50% 10%!important}
.case .mv video[src*="alter"]{object-position:50% 8%!important}
.case .mv video[src*="nestenn"]{object-position:50% 12%!important}
.hw-t video[src*="w07"]{object-position:50% 12%}
@media(max-width:1000px){.case .mv video[src*="nestenn"]{object-position:50% 20%!important}}
/* avis : badge Google ; bande des clients : vrais logos en monochrome */
.rb-card .vx-g{position:absolute;top:10px;right:clamp(20px,2.4vw,36px);display:inline-flex;align-items:center;gap:7px;font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:#9b978c}
.vx-g svg{width:18px;height:18px;flex:none}
.lt span img{height:40px;width:auto;max-width:170px;object-fit:contain;filter:brightness(0) invert(1);opacity:.72;transition:opacity .3s;display:block}
.lt span:hover img{opacity:1}
.lt span img.t{filter:none;opacity:.92;border-radius:10px;height:44px}
/* têtes centrées dans les cartes et les vignettes */
.pfx-c img{object-position:50% 28%!important}
.pfx-c img[src*="lfde"]{object-position:50% 12%!important}
.pfx-c img[src*="alter"],.pfx-c img[src*="deauville"]{object-position:50% 18%!important}
.mini img{aspect-ratio:1/1!important;object-position:50% 7%!important}
/* mur des formats (bureau) : la vignette ouverte garde le format 9:16 de la vidéo, donc rien n'est coupé ;
   les vignettes fermées visent le visage (retour de Vincent du 28/10 : têtes et hanches coupées) */
@media(min-width:901px){
  .xg{--xh:clamp(460px,68vh,620px);height:var(--xh)}
  .xg .tile.on{flex:0 0 calc(var(--xh)*.5625)}
  .xg .tile video,.xg .tile img{object-position:50% 18%}
  .xg .tile:nth-child(1) video,.xg .tile:nth-child(1) img{object-position:56% 18%}
  .xg .tile:nth-child(2) video,.xg .tile:nth-child(2) img{object-position:58% 16%}
  .xg .tile:nth-child(3) video,.xg .tile:nth-child(3) img{object-position:52% 16%}
  .xg .tile:not(.on) img[src*="nestenn"]{object-position:88% 16%}
  .xg .tile:not(.on) img[src*="lfde"]{object-position:62% 16%}
  .xg .tile.on video,.xg .tile.on img{object-position:50% 50%}
}
/* portfolio : sections sous le carrousel */
.pfx{margin:clamp(64px,8vw,120px) 0 0}
.pfx .sub{max-width:62ch;color:var(--mute);margin:14px 0 0}
.pfx-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:32px}
.pfx-c{border:1px solid var(--line);border-radius:20px;overflow:hidden;background:#141416;transition:transform .4s var(--ease),border-color .3s}
.pfx-c:hover{transform:translateY(-4px);border-color:#555}
.pfx-c img{width:100%;aspect-ratio:4/3;object-fit:cover;display:block}
.pfx-b{padding:20px 22px 24px}
.pfx-b small{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--y)}
.pfx-b h3{margin:8px 0;font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-size:26px;letter-spacing:-.02em;line-height:1.05}
.pfx-b p{margin:0;color:var(--mute);line-height:1.5}
.pfx-steps{list-style:none;margin:32px 0 0;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:14px;counter-reset:s}
.pfx-steps li{position:relative;border:1px solid var(--line);border-radius:20px;padding:22px 20px 24px;background:#141416}
.pfx-steps li:not(:last-child):after{content:"92";position:absolute;right:-14px;top:50%;transform:translateY(-50%);z-index:2;width:26px;height:26px;border-radius:50%;background:var(--y);color:#0a0a0a;display:grid;place-items:center;font-size:14px;font-weight:700}
.pfx-steps b{display:grid;place-items:center;width:38px;height:38px;border-radius:50%;background:var(--y);color:#0a0a0a;font-weight:800}
.pfx-steps h3{margin:16px 0 8px;font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-size:22px;letter-spacing:-.02em}
.pfx-steps p{margin:0;color:var(--mute);font-size:15px;line-height:1.5}
.pfx-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:32px}
.pfx-stats div{border-top:2px solid var(--y);padding-top:16px}
.pfx-stats b{display:block;font-family:"Bricolage Grotesque","Bricolage F",sans-serif;font-weight:800;font-size:clamp(34px,4.4vw,62px);letter-spacing:-.04em;line-height:1;color:var(--y)}
.pfx-stats span{display:block;margin-top:10px;color:var(--mute);line-height:1.4}
.pfx-src{margin-top:22px;color:var(--mute);font-size:14px}
@media(max-width:900px){.pfx-grid{grid-template-columns:1fr 1fr}.pfx-steps{grid-template-columns:1fr 1fr}.pfx-steps li:after{display:none}.pfx-stats{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.pfx-grid,.pfx-steps,.pfx-stats{grid-template-columns:1fr}}
#hlogo,.fbrand img{cursor:pointer}